Today's video is a quick look (under 5 minutes) on the web's most recognizable error - the 404 page. In a few minutes, Renny Gleeson talks about how web designers can take a "oops, you fell through the cracks" moment, and how companies can use those moments to build a different kind of relationship with the people who see them. Some fun examples, too!
(This has gotten me thinking about how libraries can do that better:
find the places people get stuck and say stuff that's more useful than
"Hey, that book's not found." What does it get you thinking about?)